The leaves will soon change colors, pumpkin flavored everything will fill the grocery store aisles, and consumers will start thinking about the holidays. With summer almost behind us, it’s important to take inventory of how your digital marketing is stacking up this year to ensure you have a successful season.
Here are four ways you can make sure your online marketing strategy is prepared for fall.
Invest in a Mobile Friendly Website (if You Haven’t Already)
In 2014, the number of users on mobile devices surpassed desktop consumers. Not only are there more potential customers now browsing the internet on their smartphones, but they’re also spending more time online than users on laptops or desktop computers.
It’s important to ensure your website is designed so it’s responsive across all devices to deliver a positive experience no matter what device consumers are using when they discover you online. Mobile-friendly sites have content that’s large enough to read across all devices and simplified navigation. If mobile users have to zoom in on your webpage content just to read what you’re offering, then your site is not mobile-friendly.
Keep Your Information Consistent Across Online Directories
Search engines are prioritizing consistent information related to small and local businesses in order to ensure a better experience for online users. To comply, keep your name, address, and hours of operation updated across Google, Yelp, and other directory listings consumers are using to find information about you online.
Now is a good time to take inventory of directory listings where information about your business appears and update any errant information before the holiday season. Consistent information also helps with SEO.
Ramp Up Your Social Media Presence
A great online presence means more than just having a great website. If you are looking for ways to increase online engagement with consumers, add social media into your marketing strategy. This will help your business develop a voice online as you become part of the conversation with current and potential customers.
Using Facebook, Twitter, Snapchat, or other social media sites is more than just reaching out to friends you may already have on your personal accounts. These sites and apps have their own advertising platforms which allow you to create more impactful messaging with customized targeting.
Have fun with your social media, but don’t lose sight of what business objectives you’re trying to achieve. Use these tips to create engaging posts on your social media sites.
Advertise Your Fall Specials
If you’re running specials or promotions for the fall season, it’s important to include these in your advertising and marketing mix. Don’t assume that your promotion will get noticed just from the traffic already going to your site. Make sure to get the word out by updating your ads and pushing out engaging posts on social media.
Also make your specials easy to find on your website. The last thing you want to do is send your website visitors on a scavenger hunt to find the special that drove them there.