Is Your Brand the Next Big Thing?


We all know the beauty market is inundated with brands who think their product is the next big thing . The brand story (although important) is only one pillar in creating a successful beauty brand. Here are six important must-haves in the quest for brand success.

  • Products that work! Efficacy is key - with clinicals, tests and testimonials.

  • Point of difference. Why is your brand better than the brand next to you? Make sure you have unique selling point.

  • Distribution. Can people buy your product? If consumers can't find your product, you can't sell your product.

  • Perceived Value. Consumers want value for their money. Make sure they feel like your brand is worth the price.

  • Marketing Support. Don't die with your secret. Reach consumers where and when they are open to brand communications.

  • Clear and Interesting Brand Story/Message. Create an emotional connection with your consumer and make sure they understand the basics - what the product does, how it does it and most of all, why they need it!

#Marketing #Branding #IndieBeautyExpo

Featured Posts
Recent Posts
Archive
Search By Tags
No tags yet.
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • LinkedIn Social Icon
  • Instagram Social Icon
  • Pinterest Social Icon

Selfie Events connects your brand, event or wedding with an experience that will be remembered long after your event concludes.

With our consultative approach we tailor the experience to you!  We consider your business objectives, corporate image or your weddings theme! 

Our proprietary 'open photo booth' and our WanderSelfie experiences provide enjoyment for guests and multiple opportunities for social sharing.

Tell us a more about your Upcoming Event:

Be Social and Follow Us:

  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey Instagram Icon
  • Grey Pinterest Icon
  • Grey YouTube Icon

© 2017 Selfie Events.

All Rights Reserved.