Is Your Brand the Next Big Thing?
We all know the beauty market is inundated with brands who think their product is the next big thing . The brand story (although important) is only one pillar in creating a successful beauty brand. Here are six important must-haves in the quest for brand success.
Products that work! Efficacy is key - with clinicals, tests and testimonials.
Point of difference. Why is your brand better than the brand next to you? Make sure you have unique selling point.
Distribution. Can people buy your product? If consumers can't find your product, you can't sell your product.
Perceived Value. Consumers want value for their money. Make sure they feel like your brand is worth the price.
Marketing Support. Don't die with your secret. Reach consumers where and when they are open to brand communications.
Clear and Interesting Brand Story/Message. Create an emotional connection with your consumer and make sure they understand the basics - what the product does, how it does it and most of all, why they need it!