What sets us apart as agencies and what sets our industry apart from advertising and media buying agencies is not the buzz words. We're all talking the same "buzz word" language. What sets us apart is our ability to impact people - women, men, kids - and communicate a brand message in the most relatable and authentic manner. How we communicate will consistently change - through influencers, experiential events, integrated marketing, media coverage - but we will always be communicators - messengers for the brands we represent. We communicate with various content methods such as videos, tweets, press releases, infographics. The key is knowing when to use the different methods and where to communicate with your target.
Sometimes, we'll be disruptive and sometimes we'll just do the basics, but either way we'll be helping to forge relationships between brand and consumer. No matter what vehicles we choose to disseminate the brand message, our goal (whether awareness, brand refresh, increase sales) is to impact the brand's business in a positive way to align with brand objectives. If we can show the positive impact to the brand, we show our success.
I'm proud of the words 'Communications and Public Relations', although some may find that boring. 'Communications and Public Relations' is the career I've chosen, words I love and meanings that stand the test of time.
What buzz words do you never want to hear again?