Trade shows are an excellent tool to generate new leads and promote your business. By attending a trade show, you are getting your name out in the open to new audiences, and showcasing what you have to offer. New faces can get a delicious taste in your business and successful exhibitors can become a sought-after attraction at the show. But how do you become the successful exhibitor that people wait in line to see? How do you ensure that people don’t glance over your space and
We all know the beauty market is inundated with brands who think their product is the next big thing .
The brand story (although important) is only one pillar in creating a successful beauty brand. Here are six important must-haves in the quest for brand success. Products that work! Efficacy is key - with clinicals, tests and testimonials. Point of difference. Why is your brand better than the brand next to you? Make sure you have unique selling point. Distribution. Can peo
This morning, Rachael Ray had an interesting laundry segment - "4 Amazing Tips That Will Make Laundry Day the Best Day of the Week." At the end of the segment the new LG Twin Wash was featured. It was integrated well with the editorial segment, however, as a public relations executive, I could tell this was a brand integration. But, could the consumer? Even if they could tell, did it take away from the brand messaging? I found this particular integration to be well executed.