We all know the beauty market is inundated with brands who think their product is the next big thing .
The brand story (although important) is only one pillar in creating a successful beauty brand. Here are six important must-haves in the quest for brand success. Products that work! Efficacy is key - with clinicals, tests and testimonials. Point of difference. Why is your brand better than the brand next to you? Make sure you have unique selling point. Distribution. Can peo