This morning, Rachael Ray had an interesting laundry segment - "4 Amazing Tips That Will Make Laundry Day the Best Day of the Week." At the end of the segment the new LG Twin Wash was featured. It was integrated well with the editorial segment, however, as a public relations executive, I could tell this was a brand integration. But, could the consumer? Even if they could tell, did it take away from the brand messaging? I found this particular integration to be well executed.